"I felt our program lacked a way to perform virtual merchandising," Becker said. Then she contacted Visual Retailing to request a licensure donation. This software has brought our students up-to-date in the technology world."īecker began researching visual merchandising products for the program before choosing Mockshop. "They can create and test concepts and floor plans virtually, without having to fold a single garment or disrupt any actual floor space. "Students can quickly and easily build interactive three-dimensional stores of any size, complete with fixtures, garments and graphics," she said. Julie Becker, assistant professor in the School of Technology Studies and director of EMU's Textiles Research and Training Institute, says it a snap to create complex animated store experiences with Mockshop. Students in Eastern's Apparel, Textile and Merchandising program are doing the latter using Mockshop, a cutting-edge software program donated by Visual Retailing LLC, a United Kingdom-based visual merchandising company. Or you could use a computerized, modeling tool to create a three-dimensional virtual retail layout, changing fixtures and merchandise with a simple mouse click. You could take photographs of physical mockups and spend endless hours adding and removing product images. Since you'll carry items by well-known designers, it's important to optimize your floor plan with the right fixtures and create enticing displays. YPSILANTI - Imagine you're creating a high-end retail clothing store.
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